For families

Permanent Life Insurance as a Family Asset

Used for the right reasons, permanent life insurance delivers cash exactly when your family needs it: to pay the tax, keep the cottage and leave each child a fair share.
Free 30-minute call  ·  Complimentary preliminary estate tax estimate  ·  Working alongside your accountant and lawyer
Legacy Planning April 2026

Term insurance protects a family during the working years. Permanent insurance is different: it is designed to stay in place for life, so it can fund needs that arrive at death, whenever that is.

We do not start with a policy. We start with your family’s estate tax and goals, and recommend permanent coverage only where it solves a specific problem at a cost that makes sense.

The short answer

Permanent life insurance stays in force for life, so the death benefit is available whenever it is needed. Families use it to pay the tax at the second death, to equalize inheritances when one child receives the cottage or business, and to leave a legacy. A joint last-to-die policy pays at the second death, when the tax usually arrives. It fits when the need is permanent and the premiums are comfortably affordable.

What it can do for a family

Pay the tax at the second death. A joint last-to-die policy pays when the second spouse dies, which is usually when the estate tax arrives, so heirs are not forced to sell.

Equalize inheritances. When one child receives the cottage or the business, insurance can provide equivalent value to the others.

Leave a legacy outside the will. A death benefit paid to a named beneficiary generally goes directly to them, tax-free and without Ontario probate.

Provide certainty. The amount is known in advance, rather than depending on markets or property prices at the time of death.

When it is not the right tool

An honest test

Permanent insurance is a long-term commitment. It may not fit if the need is temporary, the premiums would strain your budget or your own retirement, or your goals can be met more simply. We will tell you if that is the case.

What we review

  • The need: estate tax, equalization or legacy, in dollars
  • Policy type: whole life, universal life or joint last-to-die
  • Ownership and beneficiaries, aligned with your will and estate plan
  • Affordability over the long term, alongside your retirement income
  • Carrier comparison across major Canadian life insurers

How it works

01

Discovery call, 30 minutes

A relaxed conversation about your family, what you own and what you want to protect. No forms and no product discussion.

02

The need

We calculate what your estate would owe and what you want to leave each person.

03

The options

We compare permanent coverage with other ways to meet the same goal.

04

The design

If insurance fits, we design and compare policies across major Canadian insurers.

05

Coordination

We align ownership and beneficiaries with your will and your lawyer, and review the plan over time.

Related

Frequently asked questions

What is joint last-to-die life insurance?

A single policy covering two people that pays when the second person dies. Couples often use it to fund the tax that usually arrives at the second death.

Is a life insurance death benefit taxable in Canada?

A death benefit paid to a named beneficiary is generally received tax-free and, in Ontario, does not go through probate.

Is permanent insurance an investment?

It is first a way to provide a guaranteed death benefit. Some policies build cash value over time, but whether that suits you depends on your goals, budget and alternatives. We compare them honestly.

Make sure the cash is there when your family needs it.

Book a free 30-minute call to see whether permanent insurance fits your family’s plan. No obligation.

General educational information. Legal, tax and insurance decisions require advice appropriate to your circumstances.

Eagle Wealth Partners

Preserve Wealth. Protect Legacy.

Serving families and business owners across Ontario. Markham, in person and online.

Contact

Sami Majdalani is a licensed life and accident and sickness insurance agent in Ontario. Verify my licence on FSRA’s website. Insurance and segregated fund contracts are placed through HUB Financial, a managing general agency. Eagle Wealth Partners is paid by commission from the insurers whose products clients buy, and may also receive bonuses or other incentives from insurers. A full disclosure of the insurers we represent, how we are paid and any conflicts of interest is available on request.

Segregated fund contracts are individual variable insurance contracts issued by insurance companies. Any amount allocated to a segregated fund is invested at the risk of the contract holder and may increase or decrease in value.

Information on this site is general and is not legal, tax or insurance advice for your situation. Planning is implemented with your legal and tax professionals. © 2026 Eagle Wealth Partners Inc.